PROFESSIONAL PROFILE

Creative professional with over 25 years of experience in graphic design, art direction, editorial design and visual communication, developed across publishing, television, cultural projects, education and digital media.

Extensive experience in developing visual projects from concept through final delivery, including visual identity, creative direction, editorial design, layout, typography, promotional materials and visual content for digital platforms and social media.

Combines a strong background in traditional design and art direction with current expertise in digital content, motion graphics, video editing and AI-assisted creative workflows.

CORE SKILLS

Graphic & Editorial Design
Visual Identity • Editorial Design • Layout • Typography • Composition • Image Editing & Retouching • Print & Digital Materials • Social Media Graphics

Art Direction & Creative Development
Creative Concepts • Visual Direction • Project Identity • Campaign Development • Cross-platform Visual Consistency • Creative Coordination

Digital & Multimedia Design
Motion Graphics • Video Editing • Content Adaptation • Shorts • Promotional Video Content • Social Media Design • Audio editing and sound processing for audio distribution on Spotify and Apple Podcasts

Software & Creative Tools
Adobe Photoshop • Adobe Illustrator • Adobe InDesign • Adobe Premiere Pro • Midjourney • Gemini • ChatGPT

PROFESSIONAL EXPERIENCE

SENIOR GRAPHIC DESIGNER / AI-ASSISTED CREATIVE
Freelance | 2023 – Present

• Develop creative concepts and visual communication solutions

• Create visual identities and graphic materials for digital and print environments

• Design social media assets and digital campaign materials

• Image editing, retouching and visual enhancement

• Adapt creative concepts across different formats and platforms

• Integrate generative AI tools into professional creative and production workflows

• Use AI-assisted tools for concept exploration, visual development and workflow optimisation

VIDEO EDITOR & MULTIMEDIA CONTENT PRODUCER
Freelance | 2025 – Present

Visual and multimedia production for three international podcast series, alongside audio content and promotional materials for digital platforms.

• Develop visual identities for video projects

• Create animated intros, opening sequences and graphic elements

• Video editing and post-production in Adobe Premiere Pro

• Integrate graphics and visual assets into video productions

• Create and edit Shorts and promotional video content

• Repurpose long-form content for social media

• Prepare and optimise video content for YouTube, TikTok and Instagram

• Audio editing and sound processing for audio distribution on Spotify and Apple Podcasts

GRAPHIC DESIGN INSTRUCTOR
DallesGO  |  2020 – 2025

• Original graphic design course curriculum development

• Taught graphic design principles, composition and visual communication

• Delivered practical training in professional design software and workflows

• Introduced students to real-world creative industry practices

• Delivered both in-person and online courses

• Mentored students in developing visual projects and their own design approach

ART DIRECTOR

Romanian Radio Broadcasting Company – International Festival of Radio Orchestras  |  2018

• Developed and coordinated the festival’s overall visual direction

• Established the creative concept and graphic identity

• Created and supervised promotional and communication materials

• Ensured visual consistency across all communication assets

• Adapted the visual identity across multiple formats and channels

ART DIRECTOR

National Tours of Cellist Răzvan Suma  |  2012 – 2014

• Developed creative direction and visual identity for national tour projects

• Created concepts and promotional materials

• Adapted visual identities across different communication formats

• Maintained visual consistency throughout each campaign

SENIOR DESIGNER

Mediafax Group – Playboy Magazine  |  2012 – 2015

• Editorial design and magazine layout

• Typography, composition and integration of photographic content

• Developed visual concepts for editorial features

• Image editing and preparation for publication

• Prepared artwork for production and print

• Collaborated closely with editorial teams throughout the publishing process

ART DIRECTOR

World Class Romania – BFresh Magazine  |  2008 – 2013

• Defined and developed the publication’s visual direction

• Editorial design and layout coordination

• Developed visual concepts for regular and special editions

• Coordinated photographic and graphic content

• Maintained consistency of the magazine’s visual identity

SENIOR DESIGNER

Sanoma-Hearst Romania / Burda Romania – FHM Magazine  |  2000 – 2011

• Editorial design and development of the magazine’s visual identity

• Created layouts and structured visual content

• Typography, composition and integration of editorial photography

• Developed visual concepts for regular and special editions

• Image editing and preparation for publication

• Prepared materials for print production

• Collaborated with editorial and production teams in deadline-driven environments

VIDEO EDITOR
Romanian Television (TVR) — Romania’s public broadcaster  |  1996 – 2000

• Video editing and post-production for television programmes

• Edited and structured audiovisual material

• Prepared video content for broadcast

• Collaborated with editorial and production teams

• Worked within professional broadcast production workflows

EDUCATION & LANGUAGES

University of Bucharest  

Faculty of Journalism and Communication Studies  

Specialisation: Advertising

Romanian – Native

English – Professional working proficiency